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Investigating Online Preference Construction and Purchase Propensity under Customized Promotions

Citation

C. Qiu, J. Li, P. Messenger, T. Zhu, R. Greiner. "Investigating Online Preference Construction and Purchase Propensity under Customized Promotions". Distinguished Scholars Retreat, UofAlberta Business, May 2006.

Keywords: machine learning, PCI
Category:  

BibTeX

@incollection{Qiu+al:06,
  author = {C Qiu and J. Li and P. Messenger and Tingshao Zhu and Russ Greiner},
  title = {Investigating Online Preference Construction and Purchase Propensity
    under Customized Promotions},
  booktitle = {Distinguished Scholars Retreat, UofAlberta Business},
  year = 2006,
}

Last Updated: October 03, 2007
Submitted by Russ Greiner

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